ABG is big in my life. Not just because of the products its makes that I use on a daily basis, but also because they tell the world, that if a big conglomerate like ABG, with its 1,20,000 employees spread across 35 nations can imbibe these values, so can you.
Passion has been a driving force in my life. Since childhood, I have been passionate about drawing and sketching. My childhood penchant for doodling has carried on well into adulthood and I began working as a freelancing graphic designer. I had struggled for a year trying to make it. The job required long working hours and completely wrecked my schedule trying to accommodate clients from other time zones. Talent and skill play a very important role in this line of work, but not as much as discipline and commitment. The guy who hits a sixer gets the crowd’s attention at first, but only the one who works most diligently and accurately stays the longest in the field. Since I had trouble embracing the uncertainty that came with the job, I took up any work that came my way. My refusal to say no to a job cost me my reputation in the freelancing community. I took up work I was not passionate about and I could not give it my best. The gigs that came my way were usually from small businesses that want a visiting card, logo or a menu card designed. Without associating with the business on a personal level, and not understanding the purpose and vision of the business, you will never be able to deliver a satisfactory design. Because what you design is a representation of something the customer holds very dear.
So, I decided take some time off, realize my limitations and work on defining what I want to work on. I learnt to prioritize my inclinations, and now I take up work, only that I connect to. I haven’t looked back since.
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